Why Website Monitoring is Important for eCommerce Business

eCom Success Academy Case Study – Why Monitoring Is Important For Your eCommerce Business


Today, everything in business is linked with your website or application with many businesses gaining their customer base through website visitors. The speed and convenience of these interactions with the site as well as the ability to browse, engage with content and navigate easily are vital to the customer experience. This means that all of these aspects play a role in the bottom line of the business or your eCommerce store (source: eCom Success Academy).

The success of an eCom business or organization is often closely connected to their customers user experience on their website. This is why it is imperative that business owners are able to determine what is working on their website and what is not + how the users are navigating through their website. The task of monitoring these processes will fall to the app or website monitoring service the business are using. There are also some services which are better suited to looking at large companies while others are focused on smaller, mid-sized businesses. It is important that you find a service which is suited to the size of your company website monitoring.

The information provided by these services will not only help your IT department manage the apps and website. Any executive, whether they are good with technology or not, will be able to use the information to determine the gains made through the website or app. The best services to use will make it easy for anyone in your business to determine what is happening on the sites and where you can still improve.

Adrian Morrison Gets The Fundamentals Correct Inside The eCom Success Academy Case Study

Most services will have a host of different features they can offer your business, but the best services to use will get the fundamentals correct says Adrian Morrison from eCom success academy. The fundamental components these services should have include: mobile monitoring, browser monitoring and a combination of synthetic and real user monitoring. The service should also offer real-time capabilities and business-relevant reporting with analytics.

The service also needs to have an easy to use and ideally web-based dashboard where all the information can be viewed. The dashboard should offer customization, a good level of detail and graphics ranging from interactive maps to complex flowcharts. Many people also like to have a mix and match tile dashboard as it is easy to position everything you need. The dashboard needs to offer you the information you need in an easy to understand format such as traffic light style color schemes.

When using the service to see if your website is working this needs to be done in real time. The way that the service provides this information will vary, but many find it best to have a red or green button for this. Most people will find this easier to understand than being faced with response times, error percentages and other real-time metrics. You can read more about it inside the eCom success academy income review of 2016 – ecomsuccessacademy.net


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