Great Benefits for Your Online Business
Monitoring changes is a very important aspect of your eCommerce Business. In this article, I’d like to introduce you the more specific use of content work in product management: monitoring changes in code or content on web pages. For that, we have checked few best tools.
What kind of Content should you Monitor for Online Business Success?
As part of a proactive market observation, the following tools can be used to monitor your eCommerce website stats, among others, for the mentioned tasks:
• Topic and keyword research (e.g., new news or articles, current topics, or updates / republishing).
• Monitoring of user-generated content (eg questions or answers, new threads) or activity in social networks, forums or other communities (eg new user accounts, featured content).
• eCommerce Analytics – for example, the size and content of listing pages (assortments) or changes on product detail pages (e.g., prices, availability, delivery times, bundles or reviews, reviews).
• Track changes to static items (e.g., terms and conditions, Google Webmaster Guidelines, Wikipedia, or other sources of traffic […]).
• Replacement of information systems for new articles or content (for example, instead of RSS feeds, newsletters or SMS).
• Parasite protection hosting, spam or hacked sites.
• Search and documentation of plagiarism.
• Monitoring of user tests (A / B tests) and archiving of test variants.
Be creative – you will already find a value for yourself. Consider in advance what information you are looking for, what should happen when you make a change, and whether you want to archive a history.
WHAT FEATURES DOES AN eCOMMERCE MONITORING TOOL NEED?
With the variety of tools and functions, you quickly lose track. For me, important features are:
• Queries freely selectable: useful in a dynamic environment, where content changes quickly.
• Archiving possible: useful when archiving price changes or republishing.
• Extension to multiple URLs: useful for URL changes or new content.
• GEO IP settings: useful for regionally adapted content.
• Colored before-and-after comparisons: useful for several changes or confusing pages.
• Selective search for changes in the source code and/or content: useful for changes to the content award or changes to the content.
• Deactivation of advertising or number updates: useful for pages with counters.
• Alerts via email and/or SMS: useful if I’m not sitting I front of the computer or “doing something else”.
My requirements are already heavily focused on content monitoring and everyday work as a content or product manager. Meaningful derivations of the strategy and tactics are made possible for decision-makers and strategists.
I focus on content, not source code. The URL Monitor is a great tool for that. Likewise, I do not consider loading times, accessibilities or other server factors that can be detected with so-called server monitoring tools. Today we make content for success in eCommerce World!
While Google Alerts is useful for finding indexed documents, it’s limited in monitoring site changes. If I know which content has been changed (or added), I can search precisely using Google Alerts. The search query will then include a keyword or keyword phrase – using the site command or other operators I can search specific domains, page ranges, or document areas. One can also use this software limited for the detection of Parasite Hosting, SPAM or hacked content – in a combination of operators and corresponding keywords.
In addition to the frequency (daily, weekly) you can limit the sources (automatic, news, blogs, web, video, books, discussions or finances) as well as language, region and relevance (only relevant, all).
Google Alerts is only for competitive observation if the change was not indexed, the document is not retrievable by crawlers (e.g., dynamic content or an opposing crawler control). Next, you get the alert only when the document has been crawled and indexed. You should know that for your eCommerce Success the content needs to be Indexed. Depending on the size of the website and crawler behavior, this may take a while from the publication. If you can not predict the theme (or even keyword) of the change, the software does not help. A Google Alert makes sense if you know keywords and want to find content with potential Google reach. It is not suitable for monitoring website changes.
PAGE MONITOR (CHROME EXTENSION)
An alternative to web-based software is the Chrome Extension Page Monitor. The extension is available in the Chrome Web Store. The Page Monitor monitors live web pages for changes in Google Chrome. When Google Chrome is open, the extension will check the selected web page for changes according to the selected interval (in minutes). Changes are announced by sound and marked in color on the page. You can either monitor the complete page or just predefined areas. Ads and code are ignored here, so you only monitor changes in content. However, Content is a King of eCommerce nowadays, so it still brings a lot of benefits.
A plugin is a helpful tool for editors who want to track changes on news sites, Google News, or other platforms and use Google Chrome live. Since it only works when Google Chrome is open, it’s worth using it in everyday work. If you want to track changes after hours, with a closed browser or over a longer period, you need another software.
DISTILL WEB MONITOR (FIREFOX EXTENSION)
An alternative for Firefox users is the add-on Distill Web Monitor. The add-on also monitors web pages for changes. You can flexibly set and edit the regions to be monitored. Users receive a message via pop-up or sound and, if necessary, an e-mail alert. The plugin is also available for Google Chrome.
Online based VERSIONISTA
Versionista monitors web-based pages and informs users via email about changes. You can set intervals as well as precise filters (narrowing down page ranges, ignoring pure number changes, either monitoring code or content, excluding divs using special CSS style selectors, etc.). The software also provides a history of changes or adjustments as well as a comparison of two landing pages. I also like the separate designation of pictures, external and internal links as well as JS and CSS files. For me, Versionista is the perfect tool for more static eCommerce sites with few changes or domains with few subpages. For more dynamic or larger pages, consider the Pro version.
VISUAL PING as web-based solution for eCommerce changes
VisualPing is also a web-based solution and the “quick & dirty” solution for Online Shop changes. The software convinces with a simple and intuitive operation. Intervals can be set flexibly the queries are limited to a certain period. The software itself decides when a message is sent (small, medium or large change), and you can define the areas to be monitored yourself. Also great: You get emails with the screenshots of the changes (variant before vs. current version).
SO AND NOW?
It is useful to monitor your Online competition, but it is often your own content sources/partners that you should monitor. But if you own large eCommerce Company and work in-house with an editorial office with user-generated content or content from cooperation partners, these tools help to monitor your own page and search for unwanted content or codes.